Xianyu | Our services
Импорт и дистрибьюуция вина, алкогольных напитков и продуктов питания в Китае.
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Our services

PROMOTE YOUR BRAND
ON THE LARGEST MARKET IN THE WORLD

China is one of the most attractive

markets in the world.

Increase in export volumes

in 2014-2015

Milk products0%

Fruits and nuts0%

Cereals0%

Flour0%

Rating of popular

russian goods in China

1. Chocolate and confectionery
2. Flour
3. Honey
4. Icecream
5. Vegetable oil
6. Wild plants

Premises of successful promotion in China

Price

Retail price should be competitive on the market

Marketing

Continuous brand support

Package and product range

Excellent design and choice of products

Quality of raw materials

High quality raw materials bring unique taste

Legend

History and production traditions

Production

Modern technologies and management

How to enter chinese market?

By yourself

  • Pros:
    • Sales control.
    • Higher margins.

  • Cons:
    • Risk of wrong promotion strategy.
    • Large investments of capital and human resources.
    • The need to expand organizational structure.
    • High costs of sales support.

By distributor

  • Pros:
    • Reducing the risks of the promotion strategy.
    • Smaller investments.
    • Do not expand organizational structure.
    • Low sale costs.

  • Cons:
    • Lower margins.
    • Dependence on distributor.

We support third party producers and foreigner exporters

to China within their brands entering on the local market.

Stages of chinese market entry:

  • 1. Localization

    Adaptation of product to Chinese market and cultural features.

  • 2. Certification

    Certification of quality
    Certification of marking

  • 3. Product range and prices

    Calculation of cost and prices in China
    The system of wholesale prices and bonuses for intermediaries

  • 4. Import

    Declarations and certificates
    Test sales

  • 5. Sales

    Client base creation
    Shipment under specific contracts

Sales channels

of food and beverages in China

Retail networks:
Online retailers:
Small retail shops:
Shop in social networks:

DO YOU WANT TO TAKE YOUR BRAND TO THE CHINESE MARKET?

WE PROVIDE THE FOLLOWING SERVICES

BOTH IN ALL-INCLUSIVE PACKAGE  AND SEDATELY.

01Participation of the brand at least in 2 wines and spirits international fairs held annually in Shanghai.

02Developing of proposals for this brand advertisement and suggestion of choice for entering through channels of the distribution.

03Placing of the new brand in our Shanghai office for introducing and testing.

04Listing of a new brand on our web-site well promoted in Chinese internet and cross-posting about the brand in numerous Chinese social networks to make it recognizable.  All this localization is doing in Chinese in complex with local meaning adaptation.

05Protection of the foreign Trade mark according to the local Intellectual property legislation in China and Hong Kong (application and receipt of off).

06Samples and trial stocks quantities import service. The customer additionally pays any custom duties and charges. The total custom, VAT and consumer tax duty charge consists of about 70% from CIF entering cost.